Lego MMO Revealed - For Kids?


Quote from Lego:

the LEGO brand is providing new experiences for children, as well as fans.

What’s interesting to me here is that currently the major MMOs out there are rated “Teen” — and the majority of MMO players are adults. If Lego really is targeting children, will their parents be willing to pay for a subscription based game? And if Lego says they are providing “new experiences for children” will their adult fans be interested in interacting with these children on a regular basis?

Perhaps Lego is really going to be betting on their “Adult Area” while playing up the marketing angle for children.

Story via Lego MMO Revealed - Kotaku

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