Lego MMO Revealed - For Kids?
the LEGO brand is providing new experiences for children, as well as fans.
What’s interesting to me here is that currently the major MMOs out there are rated “Teen” — and the majority of MMO players are adults. If Lego really is targeting children, will their parents be willing to pay for a subscription based game? And if Lego says they are providing “new experiences for children” will their adult fans be interested in interacting with these children on a regular basis?
Perhaps Lego is really going to be betting on their “Adult Area” while playing up the marketing angle for children.
Story via Lego MMO Revealed - Kotaku

